Social Engineering Fraud Educational Videos

I served as Art Director for a multi-video campaign designed to educate brokers and policyholders on the risks of social engineering fraud. Partnering closely with product, marketing, and underwriting teams, I developed the creative concept and storyboard, then guided a team of contractors through illustration and video production. The animation approach used in this series also became the foundation for a new illustration style used across Travelers BSI (Business Specialty Insurance) lines.

The campaign rolled out across social media ads, email nurtures, and dedicated landing pages. Engagement exceeded expectations, with high view rates and completion rates.