Michelle Rhea Goddard Musician Social Campaigns

Creative direction, video editing, graphic design

Michelle Rhea Goddard (MRG) is a singer and songwriter. I worked on some social campaigns for her over the span of two years to support 5 single launches and one album launch. I used after effects and premiere pro to create a music video, and various animated social videos. I also used Canva to create dozens of animated and still templates so Michelle could create her own personalized social posts. Platforms utilized were primarily Instagram posts, Youtube videos and shorts, and Linkedin.

Breaking Bread Album Launch

Merchandise launch

I worked with the MRG team to plan swag that would be successful. All apparel was designed by me and I used printful to create and test the merchandise design. The printful account was integrated with the MRG squarespace website where fans could see and purchase the merchandise.

12 days of christmas merchandise

This seasonal campaign was meant to drive awareness of the MRG brand and also to promote the purchase of apparel. We used instagram as the primary social channel. I created 8 motion graphic templates in Canva for my client to use to personalize her posts with.

Business Card

BORDER WALL SINGLE

I edited the Border wall videos and also created animated versions for youtube shorts & instagram stories, social video that can be shared on linkedin, twitter and instagram and instagram.