Creative Direction | Visual Design | Branding

Closing Time

Closing Time Video Series

Lead Design, branding, animation

 
 
 
 
 

Style Guide and Thumbnails

I took the lead in collaboration with the team to brainstorm the name for our new video series. Following this, I designed the series logo, incorporating a sales closing bell to capture its essence. With the constraints of a low budget and remote work, I went so far as to source a sales bell and then filmed it to capture the perfect shot I needed for this intro. Subsequently, I developed animated introductory and concluding segments and crafted templates for video thumbnails using Canva.

In a supervisory role, I provided guidance to a junior video editor, ensuring the seamless utilization of the intro template and Canva thumbnail templates. This streamlined our production process, enabling the rapid creation of episodes while maintaining visually appealing YouTube thumbnails.

 

Customized youtube page with a variety of thumbnail styles.

 
 
 
 

Closing Time Landing Page

I initiated the development of a landing page designed to showcase our episodes and offer detailed information about the video series. Using Figma, I crafted the page's design, and subsequently, I collaborated closely with a developer to bring the page to life.

 
 
 

Social posts