During Insightly's brand refresh initiative, I assumed a leadership role, spearheading the transformation. I took charge of defining the new look and feel, color palette, and brand guidelines, which were inspired by our product colors. The hero color, orange, was chosen to reflect the primary product, while complementary colors represented additional offerings.

I assumed oversight of the development of a new presentation deck template, email designs, and the visual and content aspects of our social channels, ensuring strict adherence to the redefined brand standards. This comprehensive approach to design leadership not only modernized our brand but also established a cohesive and consistent visual identity across various touchpoints, thereby strengthening our market presence.

insightly.com was a critical part of the Insightly rebrand. I spearheaded this initiative with a team of developers I sourced, hired, and managed. The website was built on Wordpress and I used Figma to design the mockups.